Living with a chronic inflammatory disease like rheumatoid arthritis, psoriatic arthritis or ulcerative colitis can be isolating – with physical and emotional symptoms that can impact patients’ work and social and emotional well-being. Since these challenges can be difficult to discuss, many patients may feel more comfortable seeking information online. Pfizer made a bold move by launching anInstagram TV channel with a series of videos featuring patients from theUC Narrative advisory board and the 2018Real Talk summits. In these videos, patients speak candidly about the realities of their disease – addressing common yet overlooked challenges. Sharing these powerful stories is part of our unwavering commitment to support the patient community and help them get more out of their care.
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