Sorry, you need to enable JavaScript to visit this website.

    Summertime Shines a Light on the Need for Vitamin D

    Caltrate® Doubles its Vitamin D3 to Help Women Meet Their Increasing Need for This Essential Source of Bone and Muscle Health  

    (BUSINESS WIRE)--This August, up to51 percent of Americans will take a summer vacation, but many women will take steps to shield themselves from the sun’s harmful ultraviolet (UV) rays. Direct exposure to sunlight is the primary source of vitamin D, an essential nutrient that maximizes the body’s absorption of calcium and helps support healthy bones, joints and muscles.* However, as the body ages, it becomes less efficient at producing vitamin D from the sun. Leading experts believe up to 77 percent of Americans have insufficient levels of vitamin D, thus increasing their risk for falls and fractures.

    Common sun care practices such as using sunscreen and wearing hats are key to protecting the skin, but also block the body from absorbing the sunlight necessary to produce vitamin D. The American Academy of Dermatology recommends rather than increasing sun exposure, people obtain vitamin D through adequate diet or supplements.

    A supplement, like Caltrate®, can help provide the daily nutritional requirements for vitamin D and calcium, if not already achieved through sun exposure and diet alone. Caltrate® now with double the amount of vitamin D3, has more D than any other calcium supplement to help maximize calcium absorption. This helps women keep their bones strong, bodies healthy and moving throughout life.*

    Caltrate® is purchased by more Americans than any other calcium supplement. Caltrate® helps women meet their recommended daily calcium and vitamin D requirements and, in conjunction with a healthy diet and exercise, supports healthy bones, joints and muscles.*

    Always speak with a health care provider if you have concerns or questions regarding your personal health and to ask if supplements are right for you.

    Media should contact Nicole Kaldes at Marina Maher Communications,
    (212) 485-6925 / [email protected] for photos, video and additional information.

    *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

    This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced above. You can access the Smart Marketing Page via the following link: http://smp.newshq.businesswire.com/pages/caltrate-introduces-enhanced-supplement-help-maximize-calcium-absorption

    Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50345262&lang=en

     

    Multimedia Files:

    Preview image
     

    Preview image
     

    Caltrate Infographic

    Preview image
    Vitamin D Fact Sheet

    Preview image
    Caltrate Double D Product Lineup

    Caltrate Fact Sheet

    Preview image
     

     

    Pfizer
    Jenifer Antonacci
    484-865-5218
    or
    Marina Maher Communications
    Nicole Kaldes
    212-485-6925
    [email protected]

     

    Sign up for the latest Pfizer Wire news alerts

    Receive real-time updates on Pfizer’s news delivered directly to your inbox.

    Our Pipeline: Potential Breakthroughs in the Making

    We're elevating our breakthroughs in a bold new way. Check out our new visualized product pipeline.

    Corporate Fact Sheet

    For more than 170 years, Pfizer has worked to make a difference for all who rely on us.

    Media Asset Library

    Click here to view our media asset library.

    Pfizer Logo

    Our logo is shorthand for everything Pfizer represents: an image that is instantly identifiable to our colleagues, patients, the external scientific community, and the public.

    Executive Leadership

    Meet the executive leadership team, our senior-most leadership and decision-making management body who focus on major financial, strategic, and operational decisions for the entire company.

    Stay up to date on the latest news and alerts through the Pfizer Wire

    Sign up to receive real-time updates on Pfizer’s news from the Pfizer Media Relations team delivered directly to your inbox. 

     

    Sign Up Now Details