My mission at Pfizer is to do all I can to close the perception gap between the important, noble and often groundbreaking work that we do, and the cynicism and misinformation that exists about the industry and sometimes the company. There's no question that we live in a noisy world, and it's tempting to think that the way to be heard is to turn up the volume. We are thinking differently. We believe that the route to being heard starts with listening. We're doing that, changing where we need to change, speaking out when we must, and letting our positive action, day after day, be the best response to those who question whether we can both do well—and do good."