Many people think about innovation through the lens of "products" and many of the products that Pfizer has launched are truly innovative and have helped treat and cure patients with a variety of diseases. Innovation, though, goes far beyond the pill to the minds and skills of our colleagues and partners, all of whom are working to understand what new businesses we can create. Opportunities abound. Business innovation arises from the unmet needs of our customers—it can be enabled by cutting-edge technology, new processes or business models. At Pfizer, innovation knows no boundaries."