If you are not innovative in today's economy, you don't succeed. So by definition, Pfizer has to be innovative. We've brought new thinking to just about all of the ways we operate, from our marketing practices to the organization of our commercial operations. We've been innovative in our business model and in how we focus our resources, almost relentlessly, around our customers, in developed markets like the U.S. and Europe, and emerging markets such as China, India, Brazil and Russia. We now have the ability, nearly unmatched in our industry, to focus on a particular market or target, and marshal resources quickly to achieve our goals. We're increasingly able to bring whole solutions, not just products, to physicians, payers and patients."