At Pfizer, we improve lives, and well-being at all stages of life, from neonatal to vibrant old age.
While in the hospital, these newborns often receive fortified breast milk or specialized formulas that are precisely balanced for their needs—richer in calories and denser in key nutrients.
While mother's milk is the best and only food most newborns need for the first 6 months of life, studies show that breastfeeding alone may not meet all the immediate neonatal needs of very preterm or low birthweight infants. Supplementation can be key to better health outcomes. For formula-fed preterm or low birthweight babies, however, parents in many markets can only get "one size fits all" infant formulas. Modifying these formulas themselves, parents must make complex adjustments according to their pediatrician's instructions, without necessarily being sure if the result is optimal for their new child.
Pfizer Nutrition now offers a post-hospital-discharge formula specially designed for low birthweight and preterm newborns. Parents simply follow the easy-to-understand instructions on the package to precisely reflect their pediatrician's instructions for at-home feeding. The response from pediatricians in markets ranging from China to Mexico to Australia has been enthusiastic, with doctors seeing this approach as a genuine, long-sought innovation in infant nutrition.
As with all our infant nutritionals, Pfizer is committed to marketing this formula in accordance with the aim and principles of the World Health Organization code, and abiding by national codes wherever they exist and ensuring strict compliance. With the integration of Pfizer and Wyeth, we continue to strengthen efforts to monitor code compliance, and to ensure our marketing of infant formulas is carried out with the best interests of parents and babies first and foremost.
Pfizer Nutrition's contribution to health and well-being through all stages of life starts with healthy babies. We offer safe, quality products, scientifically designed to meet the needs of infants and young children, as well as pregnant and lactating mothers. Our products are sold in more than 60 countries in Europe, Latin America, the Middle East and the Asia Pacific region.
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We are the first—and to date only—company to launch a post-discharge formula in Australia/New Zealand. Market research by Pfizer Nutrition in Australia shows that health care professionals who responded ranked our new post-discharge formula—marketed there as S-26 GOLD PREMGRO—as the second most important innovation in infant formulas of the 10 innovations listed (just behind Omega 3).
At Pfizer Nutrition, safety and quality are our highest priorities. Infant formulas are among the most stringently regulated consumer products in the world. We meet or exceed all food quality and safety standards set by the Codex Alimentarius Commission, and comply with all regulations in the countries where we operate. Codex is a body run jointly by the United Nation's Food and Agriculture Organization and the World Health Organization.
Our nutrition business dates from 1910, when Dr. Henry Gerstenberger began work on the world's first science-based infant formula patterned after human breast milk. Breast milk is the ideal nutrition for infants. Pfizer Nutrition supports and adheres to the aim and principles of the World Health Organization code and national codes on the marketing of breast milk substitutes. Pfizer Nutrition encourages breastfeeding as the best nutrition for infants, and provides important products for infants who are not exclusively breastfed. When a mother cannot or chooses not to breastfeed her baby, health authorities agree that infant formula, developed according to Codex standards and regional and national regulations, is the only safe, nutritionally-complete alternative. Pfizer Nutrition takes pride in being a leader in infant and pediatric nutrition that continues to build on an almost century-long tradition of scientific "firsts" and providing superior quality products.
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The Codex Alimentarius Commission, a body run jointly by the United Nation's Food and Agriculture Organization and the World Health Organization, sets global food quality and safety standards.
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