Role Summary:
The role is responsible for to execute marketing activities including, operational execution, implementation of the portfolio communication strategy and follow–up, support of internal communications among the team, coordination and alignment with enabling functions.
Key Responsibilities:
Assist Marketing Lead in implementing brand strategies
Follow up promotional calendar and territory PoAs and perform analysis of the scope, impact and efficiency of promotional investment
Maintain territory dashboards and run Value Added Programs impact analysis
Support the development of promotion materials and sales literature
Deliver project coordination according to pre-defined action plan for regular events
Manage institutional database
Support budget controls
Coordinate logistics and contents of BU meetings, field force POAs, team buildings and training-related activities including managing the virtual training calendar
Coordinate Speaker Tours, interacting with Speakers and KOLs for logistics
Set-up and distribute promotional cycles
Manage travel coordination, calendar and meeting arrangement of International and National Congresses and Seminars
Requirements:
University graduate
At least 2 years’ experience in marketing
Good understanding of healthcare/pharmaceutical industry is highly preferred
Excellent communication & presentation skills
Good command of Chinese and English
Good learning agility
Willing to embrace challenges
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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