Our Purpose
Our Values
Benefits
Role Description
The IM/HOS/AV team is looking for Marketing Team Lead who will lead Paxlovid Marketing Organization to drive significant financial growth both in revenue and profits, and ultimately win the competition and seize market leadership in Japan. This role will report to Director, Paxlovid /Zavicefta Commercial Lead and take the lead of development of product growth strategy, planning and execution of product marketing plans in collaboration with customer facing teams, Health & Value , Sales strategy, and Medical Team etc. In addition, this role will focus on high return initiatives by allocating and managing financial resources and talents.
1. Strategic Planning and Execution: Lead all aspects of strategic brand planning and commercial management, delivering strategies and executing tactics to achieve financial budget (revenue and IBT in Operating Plan) for the portfolio.
2. Financial accountability: Partner with Finance to develop business forecasts and regularly track performance against budget targets.
3. Strategic Prioritization : Make trade-off decisions to prioritize focus areas and spend investment to maximize brand and launch performance.
4. Cross functional leadership: Partner and collaborate with relevant Global & ICO teams and locally with sales, P&HE, ISE and cross functional to deliver the outcomes.
5. Omni-channel strategy : Lead the development and execution of Brand Plans, including developing robust omnichannel strategies and content to meet customer needs, optimize patient outcomes and maximise brand opportunities and values.
6. Integrity: Partner with medical affairs, regulatory, legal and compliance to ensure strict adherence to promotional guidelines and 100% compliance with all of law, regulations, SOP, internal or external rule/policies.
Behavioral Skills
Technical Skills
Experience
Hiring Manager : Jin-Ju Kim (IM/Hos/ Anti Viral Lead)
Relocation package NOT to be provided
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchResearch confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)
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