Director, Integrated Insights and Strategy, Hympavzi
- United States - New York - New York City
Pfizer is seeking a Director of Integrated Insights & Strategy (IIS) that will lead strategic thought partnership to US and Global brand leads of Hympavzi. Reporting to the IIS Heme/Endo Team Lead, this person will serve as the senior member of a brand-aligned team of strategists responsible for identifying and developing opportunities in performance to unlock brand value and to advise the business on drivers of transformational change. You will be part of the Global Commercial Analytics (GCA) organization harnessing insights from multiple sources, leading day-to-day problem solving, team management, and business partner management. You will leverage your deep functional analytic knowledge, exceptional intellectual curiosity, and proprietary GCA tools to every business interaction, while being an indispensable thought partner, influencing senior brand VPs and ensuring the highest quality work.
The ideal candidate is someone with a proven track record of high-value brand consultancy, responsible for framing, designing & executing solutions for challenging business situations. They will have an in-depth knowledge of multiple analytic disciplines, with a keen understanding of output and quality/timely insight derivation. Their team orientation and collaborative approach, along with their outstanding listening skills and ability to manage through influence, will enable their exceptional intellectual and analytical curiosity to shine. Their sophisticated executive demeanor and comfort functioning with senior brand VPs along with their excellent presentation skills, including strong verbal and writing capabilities, will drive their success. As will their ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization.
Commercial Brand Strategy
Act as strategic partner to US and Global commercial teams to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies, tactics and investment decisions.
Develop and lead regular patient journey-based business reviews tied to budgetary goals to ensure cross-functional teams are aware of ongoing performance opportunities and suggest ideas for optimization.
Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.
Lead identification of information needs and development of research and data analysis plans.
Promotional Strategy and Execution Insights
Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign.
Recommend campaign improvement and corrective actions.
Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.
Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.
Play a key role in advancing the vision for the future direction of brand activities.
Forecasting / Operating Plan Support
In partnership with key Pfizer stakeholders, act as lead for the development of Long-Range Forecasts (LRFs) and Operating Plans.
Coordinate forecasting activities with US, Global, IDM CO and Forecasting CoE colleagues.
Drive the creation of best-in-class epi- and trend-based forecast models in partnership with CoE colleagues.
Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership.
Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.
Collaboration with Other Analytics Teams
Lead dialogue to integrate insights across various cross-functional teams – data science, analytics engineering, market research, and media.
Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
Alignment with other analytic teams to ensure cohesive activities with our stakeholders.
Partner with other analytic functions to advance the use of novel data sources including RWD.
Qualifications
BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.
8+ years in consulting, finance or market analytics
5+ years at a high-value level (e.g., US & Global) developing data-driven brand strategy for major assets (>$1B)
Defined involvement in helping frame, design & execute solutions for challenging business situations
In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality/timely insight derivation
Proven track record of being an indispensable thought partner to senior brand leaders and influencing without authority
Team-orientation and collaborative approach; outstanding listening skills and the ability to manage through influence
Exceptional intellectual and analytical curiosity, a creative visionary who can drive innovation
Sophisticated executive demeanor, comfortable functioning at the highest levels of organizations; excellent presentation skills, including strong verbal and writing capabilities
Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization
Ability to communicate complex ideas effectively – both verbally and in writing
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details:
Work location: Flexible; 2-3 days onsite/week
Last Day to Apply: April 6, 2025
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.