Country Brand Manager - Oncology
- India - Mumbai
Job Summary:
This position is a part of the India Oncology team & will be responsible for designing and executing brand strategy. The role will involve developing promotion, cycle campaign & briefing & coordinating with the filed force for promotional strategy. The cornerstone for successful implementation of programs will be guided by focus on Channel Optimization & Activation & Performance Analysis
Job Description
Strategic
- Life cycle management for existing brands and new launch preparation
- Develop the strategy roadmap for the portfolio of the Oncology business
- Drive brand plan & run a scoping exercise for multi-channel marketing initiatives through customer insights on basis of disease and market understanding
- Leverage analytics to assess current & future business trends & deploy plan to accelerate business growth & mitigate risks
- Financial accountability of brands in the portfolio – revenue, promotional budgets and profitability
Operational
- Define the implementation plan for the brand strategies & monitor the SLA’s with various stakeholders- both internal and external
- Design creative marketing and promotional campaigns and cascade it to the desired customer by providing appropriate training to the sales force in order to maximize impact of marketing activities and return on investment
- Liaison with external agencies to deliver initiatives for brand
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives
- Periodically plan and utilize Marketing budget by allocating resources for required products with the objective of maximizing return on marketing expenditure
- To provide timely and pertinent inputs to the Sales team in order to maintain / improve health of the brand with the objective of achieving market share, sales and profits in line with specified objectives
- Develop and sustain scientific relationships with key opinion leaders
- Undertake regular Field visits to understand implementation of marketing plans and obtain customer insight
Compliance
- Ensure compliance to the processes & conformity to the Pfizer policies in execution of brand Strategies
- Work in collaboration with the Medical & Marketing team to validate the content developed
- Run periodic risk assessment checks & define a mitigation plan for the programs / campaigns being implemented
- Adhere to the guidelines laid down by the Regulators while designing the brand campaigns
BASIC QUALIFICATIONS
- MBA Marketing
- >5 years of total experience in Brand/Product management, preferably in Oncology or other specialized innovative therapy area
Relevant Experience
- Good understanding of Indian Healthcare market/pharmaceutical industry
- Ability to work in a matrix organization
- Ability to develop and execute structured project plans
- Requirement for compliance to highest ethical standards
- Sound understanding of multi-channel marketing and stakeholder engagement
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research#LI-PFEBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)