品牌经理

POSITION SUMMARY

Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and  global/local functional team as Cyan MM.

Responsibilities

Portfolio Management

• Lead the development of portfolio/franchise strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management

• Lead the TA growth initiatives

Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc  to get alignment

• Interface with WWT to gain support

• Forecast portfolio performance and track progress towards target

• Prepare report for internal communication

Organization Effectiveness and People Development

• Assist CTAL to develop effective team structure to support the growth of business

• Assist CTAL to establish competency requirement for every marketing position and performance standard for the major market programs

• Develop subordinates through coaching and training programs to deliver results

Resource Management

• Lead team in the TA portfolio (or big strategic brand)  budget planning and control

• Allocate and manage in country portfolio budget and evaluate P&L

POSITION RESPONSIBILITIES

Accountable

• Lead portfolio strategies and plan

• Review and actively contribute to brands  plan and A&P allocation

• Lead the review of  product life cycle management strategy with cross function team.

• Review the key Campaigns Development and execution

• Lead the OP plan and  work with SFE on target, FTE allocation

• Interface with WWT to gain support on relevant TA or brand

Shared Accountability

• Develop TA life cycle management strategy with CTAL and WWT

• Develop effective structure with CTAL and BU Head.

• Develop MKT team competency with CTAL

ORGANIZATIONAL RELATIONSHIPS

• Marketing Director /Business Unit Leads

• Global Cross Function Legal Lead

• Market Access Lead

• Medical Affairs Lead

• Regulatory  Lead

• GCO Marketing services, Business Analytics & Insights (BAI) SBD lead

EDUCATION AND EXPERIENCE

Qualifications:

• Bachelor degree in Medical or Medicine, Master degree and MBA preferred

• Proficient oral and written English

• 7 or above years marketing experience with above 19 months Marketing Manager and people manager experience

TECHNICAL SKILLS REQUIREMENTS

• Demonstrates business acumen

• Acts decisively

• Seizes accountability

• Holds people accountable

• Grows-others

• Leads change

• Self-awareness

• Commits to “One Pfizer”

• Builds effective teams

• Marketing , Customer and Competitor Insight

• Marketing Execution

• Strategic and Operational Business/Marketing Planning

• Data analysis, interpretation and communications

• Performance and Program Metrics

• Exceptional interpersonal skills

• Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)

• Exceptional prioritization –among/across brands, resource-constrained context;

• Vendor management

• Proficiency in the local language as well as English proficiency

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.