Sr. Director, US Comirnaty Adult Omnichannel Marketing Lead

ROLE SUMMARY

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer’s US Vaccines business as it expands on its mission of preventing disease and improving public health. Join the team that contributed to ending the COVID-19 pandemic.  It’s a testament to our collective innovation, dedication, and agility to contribute to humanity.  Our efforts not only brought hope and healing to millions but also forged a path for a safer future.  Now, we’re embarking on the mission to build the COVID-19 immunization market post-pandemic as we remain vigilant against the mutating virus.  Come and craft a legacy of enduring impact as we shape a healthier world. It’s a fast-paced, collaborative environment that requires an experienced leader who has worked in competitive markets and can work effectively across cross-functional partners.  As the work evolves, priorities change, and needs arise, the individual may need to flex across several content areas to support/drive the work. The Senior Director, US Adult Comirnaty Omnichannel Lead is an excellent opportunity for an experienced, motivated, and innovative colleague. This role will report into the Vice President, US Adult Comirnaty Lead.  This leader will be responsible for managing a team of 6 talented marketers to ensure that we are creating a cohesive omnichannel strategy and developing innovative tactics that maximizes our patient impact.

ROLE RESPONSIBILITIES

• Provide strategic leadership in the development and execution of business-critical deliverables involving US non-retail strategy, messaging, tactics, and promotional materials.
• Accountable for A&P and delivering brand objectives.
• Lead efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience
• Identify, strategize, plan, and execute incremental growth opportunities for the brand
• Partner closely with key internal partners to deliver omnichannel and media specific marketing input and activities
• Build successful data and insight driven channel activation campaigns partnering with marketing team members in designing, implementing, and evaluating omnichannel marketing and activities
• Developing, managing, and executing a connected and integrated marketing ecosystem within the US focused on the integration of personal, non-personal, and digital marketing touchpoints of our customers
• Manages relationships with agencies, external alliance colleagues and internal business partners to align customer journeys and strategies across target audiences as well as ensure regulatory/legal and compliance requirements are met
• Leverage omnichannel capabilities, best practices, and innovation to enhance customer engagement for the brand
• Assess program and tactic performance, leveraging analytics and research to identify successes and opportunities to optimize
• Monitors market dynamics, technological innovations, vaccination trends and events to develop innovative solutions to differentiate the company
• Lead and develop a team at the Director, Sr. Manager, and Manager level of 6 marketers to achieve high performance and maximize potential
• Serve as Brand-Key Account Management and Customer Facing Colleagues lead to facilitate alignment across brand and Field objectives
• Manage the A&P budget for Omnichannel and contribute to the annual Strategic and Tactical Plan
• Establish relationships and work with internal and external commercial partners to communicate and ensure alignment on strategy, messaging, and execution within scope of projects
• Align closely with sales leadership, to develop the annual plan(s) of action (POA) meetings
• Ensure plans maximize brand value and provide regular senior leader updates on promotional strategies, tactics and performance.
• Develop relationships with thought leaders/KOLs to further customer experience knowledge and competitive insight
• Actively participate in fostering positive team culture and collaboration across the team.
• Continue the innovative and agile spirit of the team

BASIC QUALIFICATIONS 

• 15+ years’ experience in pharmaceutical or biotech marketing, less with advanced degree
• Has demonstrated experience of knowing the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility
• Demonstrated success developing, executing and measuring complex marketing programs and championing innovative solutions
• Strong team player with demonstrated ability to engage experts from a wide range of functional areas to improve business performance and find a path forward
• Strong analytical skills, detail and action oriented, creative, flexible, self-motivated
• Excellent verbal and written communication skills for a wide range of audiences
• Is a role model in alignment with Pfizer Values

PREFERRED QUALIFICATIONS 

• Advanced degree  
• 10+ years’ experience in directly managing or leading commercial colleagues at all levels (Manager to Director) and commitment to fostering team engagement, team culture and developing people preferred
• Prior Vaccines experience and buy & bill business
• Pricing & contracting experience
• IDN and Channel experience
• Competitive marketing/start-up experience
• Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans 
• Fosters a culture of collaboration and teamwork 
• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.  
• Comfort with ambiguity, and complex “white space” environments 
• Agile mindset; Track record of pushing boundaries and not accepting status quo, finding ways to deliver in the face of accelerated deadlines  

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• Travel may include attendance at NY HQs meetings, National, Regional, and District sales meetings, and occasional Field Rides.  May need to assist/respond to Senior Leadership requests and questions off hours.

Other Job Details:

• Last Date to Apply for Job: July 12, 2024
• Eligible for employee referral bonus

The annual base salary for this position ranges from $191,300.00 to $318,800.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

* The annual base salary for this position in Tampa, FL ranges from $172,100.00 to $286,900.00.

Relocation assistance may be available based on business needs and/or eligibility.

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